Vol. 104 - Maximalist Routines vs. Deinfluence
When Consumption Overload Sparks a Movement for Change
You’ve probably heard of the Go to Bed Ugly, Wake Up Pretty trend. Also called the Morning Shed, it’s all about turning bedtime into a full-on beauty prep session. The catch? It leaves you looking, well… not your best, with layers of hydrating masks, serums, oils, and gadgets like chin straps or hair rollers. But that’s the point—t…