Vol. 78 - How Korea’s Soft Power Influences Male Beauty
When Pop Culture Redefines Masculinity and Grooming Standards
When talking about K-Beauty, we often refer to trends and Korean brands targeting women. However, this movement extends far beyond female consumers. In reality, South Korea has also had a profound impact on male beauty standards, reshaping grooming habits and aesthetics for men around the globe.
The global male grooming market is experiencing significant…